All blogs written or ghost written for General Parts Group by Stephen Bloomfield. The blogs were written without AI, although AI was used for research and inspiration! Three blogs a month were produced and posted to the website. The blogs were distributed by social media as they were published and then shared to our email list of 50,000 at the end of each month.
Broadly, blogs fell into the following categories:
Advice: These blogs were often technical in nature and were focused on empowering the customer with new knowledge. These are often the most difficult to produce but have the greatest SEO value.
Personal: These blogs featured General Parts employees, often putting a face to a name and helping our stakeholders to become more familiar with the company.
Informational: These blogs go into detail regarding the company’s services and how to get the best from them.
Stephen Bloomfield 