All materials created for General Parts Group by Stephen Bloomfield. General Parts Group is a service and parts company working exclusively within the commercial foodservice equipment industry.
Social Media Examples
General Parts Group’s social media strategy was to create a personal connection with its stakeholders. The company’s posts were written in a conversational style, and they often featured employees and customers. This helped to humanize the company and make it seem more approachable.
It is important for service companies to create relationships with their customers, because transactional sales and marketing are not enough to attract repeat business. When customers feel like they know and trust a company, they are more likely to do business with them again.
Here are some specific examples of how General Parts Group’s social media strategy appealed to its stakeholders:
- Photos and videos of employees working on customer equipment were posted. This helped to show that the company was made up of real people who were passionate about their work.
- Sharing stories about its customers, featuring how General Parts Group had helped them. These stories showed the human side of the company and how it had made a positive impact on their business.
Document and Print Samples
New 2023 local trade show booth.
Two of a series of internal employee event cards.
Sales team hand-out / envelope stuffers (3-up for local printing).
Trade publication print ad. Aimed and facilities maintenance professionals.
Trade publication print ad. General services overview.
Trade publication print ad highlighting the opening of a new location.
New safety logo based on an internal safety competition. Used on promotional materials. This used on a trade-show give-away bag.
Business card with new logo and colorways.
Old logo and colors.
Stephen Bloomfield 